Location: Melbourne, VIC (preferred) · Remote across Australia Type: Full-time, permanent Reports to: CTO Team: You. For now.

About Procedure (http://proceduretech.com.au/)

We're a product engineering company. We build and ship software for companies that take engineering seriously: real products, real users, outcomes that move the business. Our delivery team is 40+ engineers in India and has shipped 75+ projects, including healthtech products we've built, with client partnerships that run for years rather than sprints. We're certified a Best Place to Work (2025–26).

Engineering first. Technology second. Ownership always. That isn't a line we put on a wall. It's how we pick problems, build teams, and treat the people we work with.

Now we're building in Australia, and you're the first person on the ground.

The role

This is the founding commercial role for Procedure in Australia. You own the market.

It's pipeline-first. Most of your time goes to generating and qualifying new business. But this isn't an SDR seat that hands leads to someone else. You've run full sales cycles before, and you'll run them here. As Australia grows, the role grows with it, straight into leading the sales function.

Be honest with yourself before you apply. There's no warm pipeline waiting, no local team yet, no Australian logos on the website. You're the one who builds that. If that reads as a problem, this isn't your role. If it reads as the best part, keep going.

What you'll do

• Build and own the Australian pipeline from zero: outbound, your own network, events, referrals.
• Run discovery and qualification properly, so our time and yours goes to deals that are real.
• Carry deals end-to-end, with the CTO and delivery leads supporting solutioning and scoping.
• Be the face of Procedure in-market. From first call to signed contract, you're who the client deals with locally.
• Feed the market back to us: what Australian buyers want, what they'll pay, where we win and where we lose.
• Set up how we sell here: CRM hygiene, pipeline reporting, the basic sales motion. You lay the track.

What you bring

• 5+ years in B2B technology sales, full-cycle: SaaS, software, or IT and engineering services.
• A track record of generating your own pipeline and closing new logos, not only working inbound or farming existing accounts.
• An existing network of Australian buyers across technology, product, and engineering. A strong plus, close to essential for this role.